Outdoor light boxes are a common form of advertising, and in streets and alleys of cities, outdoor lightbox can be seen with grand grandeur both day and night. Where they stands, their advertising effect are obvious.
Below we will explain top 10 advantages of outdoor light boxes for you.
10 advantages of outdoor light boxes
Size, location, and impact force
Ancient method of setting up giant billboards in outdoor public places, which has been practiced for thousands of years, has shown that it is effective in conveying information and expanding presence.
A giant outdoor lightbox billboard set up in a prime location is a must-have for any company looking to establish a lasting brand image. Many well-known outdoor light boxes have become a part of this place due to their durability and prominence
People may already feel a little tired of the street buildings, but these giant outdoor light boxes are unforgettable for a long time.
New brands launch, big brands consolidate brand image
Outdoor light boxes can bring consumers impression of good service, excellent quality, and high grade due to their grandeur, making them more suitable for big and powerful brands to promote.
Newly emerging brands are like a rising star in people’s minds through the promotion of outdoor light boxes, while ancient brands can effectively consolidate their position in the minds of consumers.
Full time
Many outdoor light boxes releases are persistent and available 24/7. They stand there 24 hours a day, 7 days a week, deeply rooting your brand in minds of people traveling at different times.
High frequency display
Through strategic arrangements and distribution, outdoor light boxes advertising can create ideal reach rates and frequencies.
Crowd in motion is highly concerned
People nowadays spend more time on their way to work or going out than before. Since 1970, people have been living on a daily proportion of people taking transportation has increased by 110%, and number of vehicles on the road has also increased by 147%. For many travel audiences, most eye-catching media they can see arethe large outdoor light boxes.
According to experts studying consumer behavior, outdoor media is the closest media to consumer, that is to say, outdoor media include outdoor light box is the “last reminder” before consumers are about to shop.
Favorable time allocation
Increasing frequency of social activities is also beneficial for outdoor media advertising. A survey shows that consumers are staying at home less than before, and similarly TV, cable communication, magazines, newspapers, books, and internet are all competing to seize the time when consumers are at home.
Obviously, these indoor medias effect of mediation has weakened comparedto before.
Target audience is highly targeted
By choosing right time, place, and using right outdoor media, you can reach almost every level of population.
If your outdoor light box highlights its shape and visual design, your advertising message can seamlessly match lifestyle of your audience.
Low cost per 1000 people
Outdoor light boxes may be the most cost-effective mass media. Although its prices vary, their cost per 1000 people (i.e. media fee required for every 1000 audience) is relatively low compared to other medias.
Diverse forms and unlimited creativity
There are various forms of outdoor light boxes, and you can definitely find a suitable outdoor lightbox style for your advertising to convey your important advertising message to the audience. Outdoor advertising can push creativity to extreme: using images, text, words, speech, three-dimensional objects, motion, sound effects, videos, and their combinations, unleash endless advertising creative space to the fullest.
Fresh colors, radiance, and magic illuminate living space
One thing has to be mentioned, let’s think of a city with towering buildings, lit by neon lights and outdoor light boxes, bright night has outlined a distinct outline for this city. Because of them, people have all the inspiration and life has miracles.
Conclusion
Above are 10 advantages of outdoor light boxes.
If you have any problem on looking for, purchasing, installation of outdoor light boxes, just let know.
